The Challenge

Public Outreach needed a new brand identity solution that clarified the new services that they offered and bringing the organization into the digital space while keeping the brand equity they already had from the many years of great work for the community and for their partners. The new identity needed to work both for their recruiting and fundraising arms promoting them not only as a unique and fun place to work but a leading presence in charitable fundraising. The new identity also needed to work in both French and English with the company’s branches stretching across English and French speaking North America.

What We Did

Loki led the Public Outreach team through a well-defined process to distill company values and changing mission. Through discovery sessions, questionnaires, research, and analysis we defined a foundation on which would act as the direction of the new brand identity.

The Solution

Loki Creative worked with Public Outreach on an updated and unifying brand strategy as well as a brand identity system that can work across the different service arms of the business.

The brand identity was created from its position, expressing it across digital and print media, presenting the young, forward-thinking, passionate company. The logo contains multi-layered meanings, representing the communication and engagement service Public Outreach provides, as well as strong company culture and emphasis on team. Public Outreach’s original brand colours have been updated and modernized to move away from their previous “Ikea blue and yellow” referred to by staff. The developed end result is a palette that retains the recognition built, while being the company’s own.

“For several years now, Public Outreach has looked to Paul and Anisa for graphic design and creative services support for many of our non-profit and charitable clients — and they continue to exceed our expectations. They consistently deliver striking high quality, well-designed and innovative concepts that help us raise money for important causes.

Their deep understanding of the social impact sector and their keen eye for design led us to undergo a brand identity and logo redesign process. From beginning to end, Paul and Anisa connected with our staff through an inclusive, kind and generative discovery phase followed by several well-designed brand options to choose from. They deftly navigated the notalgia many of us felt about our previous brand, and were able to come up with a concept that we are excited to bring forward to the next chapter of Public Outreach.

We will continue to work with Loki Creative on our projects moving forward — and would wholeheartedly recommend their services to other organizations and businesses doing good in the world. Many thanks to Paul, Anisa and the entire Loki Creative team for all their efforts!”

– Whitney Brown, Digital Director